It was a big pleasure to receive the IBR students to Versuni Brazil. They demonstrated strong commitment, and we conducted weekly meetings on the progress of our Circular Economy project. The students were very bold in choosing a country where the language is not understood, but with their creativity and strategy of partnering with local students, they were able to not only achieve their goal but also add value to our project by bringing relevant consumer insights.
Over the past four years, IBR research students have successfully undertaken projects for Big Dutchman in Vietnam, Thailand, India, and Indonesia. Their thorough preparation prior to field research, combined with determination and motivation while exploring the dynamics of Asian markets, has resulted in highly valuable reports for our local management teams. At Big Dutchman, we value the opportunity to collaborate with such talented students, offering them and us insights into the vibrant opportunities and unique beauty that Asia has to offer.